Business Blogging Presentation

Earlier this week I was able to speak about Business Blogging Made Easy along with David Caldwell of Balance Creative.

To view the presentations and find links to associated resources, visit this page. Thanks to Commerce Lexington for having us and for the great audience. Let us know if you have any questions!

Using Social Media to Drive Blog Traffic

At the end of September, I had the opportunity to speak at FitBloggin, a conference for fitness bloggers, about using social media to drive blog traffic.  As a fitness blogger and a social media company owner, this was an awesome opportunity to present something I’m really excited about.

Session Overview:

So many of us love Facebook for personal use and staying in touch with friends. What if you could use Facebook, Twitter, YouTube, Pinterest and other social media channels to increase blog traffic and build a stronger community? With existing social media sites gaining more mainstream popularity and new sites appearing monthly, how do you determine which are the best ones for increasing blog readership?

Topics covered include:

  • An overview of the most popular social media sites and any emerging sites that could be beneficial to blog traffic
  • Ways to optimize your presence on social media channels
  • A set of tools you can use to more efficiently use your time on social media sites
  • Ways to measure and evaluate which of your social media efforts are bringing in the most traffic

View the live blog recap here.

View the presentation and all associated resources here. 

As always, let me know if you have any questions!

 

Company Social Media Profile: The Open Fire Hydrant

You know the scene: You meet someone at a networking event and you genuinely want to know more about them. After 1 question that is a nicely-phrased “who are you and what do you do,” you quickly realize you’ve made the biggest mistake: you opened up the social fire hydrant. Out comes a steady stream of information that doesn’t leave room for air, much less for you to engage with the person. Your eyes glaze over while hearing about the 5th most awesome thing they did on their 21st birthday.

At this point you could:

  • Break out doing the Macarena
  • Try to interrupt and let them you have hemorrhoids
  • Silently start recalling the sequence of Pi

No matter what you do, their response would be the same: nothing. Their stream of self-promotion is apparently never-ending, and even doing a bad line dance can’t save you.

This is exactly what I think of when I see companies on social media who fail to respond to customer messages, take action on company social mentions, or include any personality in their communications. Instead, they see Twitter, Facebook, and in some cases Pinterest, as a way to just talk about themselves:

  • We are awesome!
  • Look at what we do!
  • Look at our newest brochure!
  • Look at our newest brochure in 140 characters!
  • Look at the picture from our newest brochure!
  • Did you see our new brochure?
  • (If you’re lucky) Look – our newest brochure in Spanish!

Translation to the consumer? La la la la la….
we don’t want to can’t hear you!

There are very few differences between being a good social butterfly and being a good social company. Don’t approach social media channels as another way for you to “advertise” your business. Look at it as an ideal way to connect with your prospects and customers. Listen to what they’re saying, and respond publicly. Social media is to traditional advertising as Toto was to the Wicked Wizard – it removes the curtain. No longer can companies operate by sending out messages and shielding their ears to the responses. You can’t put an automated call system and computerized help systems behind a social media account and achieve the same personal communications expected by someone trying to reach out to you.

Don’t be a social media fire hydrant: if all you do is spew, no one will listen to you.

Want some great examples of interaction on Twitter?

Do you have any good examples of businesses effectively interacting via social media? Or how about some examples of a social open fire hydrant? Share below!

Facebook Timeline for Pages

This is an article I wrote for ShePosts on March 1, however there still seem to be a lot of questions on the topic, thus posting it again here.

Do you have a Facebook Page for your brand? Have you added your Facebook Timeline photo? Did you know that there are restrictions on what can be included there – including URLs? Here’s an excerpt and link to the full article.

Yesterday, there was a lot of buzz on Twitter and Facebook about the implementation of Timeline on Facebook Pages. Yes, the layout change that came to personal profiles is now making its way to Facebook Pages. Before you switch your blog or company Page over to the new layout, there are some key things you should know… <read full article>

Questions? Feel free to ask!

Help Wanted: Social Media Intern (Closed)

2010-04-22The time has come for me to bring on some help! I’m currently looking for a part-time social media intern. In full transparency, at this point it is looking like it will probably be about 10 hours per week, and could expand to 15 per week depending on project load. I really want this to be a mutually beneficial collaboration where I can help someone learn more about social media and how it can work with traditional marketing, and in turn they can help with client projects to get experience. In this vain, the position is flexible: flexible hours, not location-dependent, and we can work to come up with a set of tasks that you think would best suit your needs. This is a paid position.

Responsibilities:

  • Assist in copywriting needed for websites, emails, marketing materials, announcements, news, etc.
  • Assist in updating our press contact lists, including traditional and online media outlets.
  • Assist in research to be carried out in supporting client initiatives
  • Other duties as assigned

The Ideal Candidate:

  • A self-starter with tons of energy
  • A whiz at finding things on Google (or being resourceful in general)
  • A clear fluent telephone voice and excellent communication skills
  • A college degree and or applicable experience
  • A genuine interest in learning more about social media marketing
  • Self motivated, self-confident, and self-determined

— This position is now closed and we are evaluating all candidates —