Recommended Reading (Books):
- Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
- The Corporate Blogging Book
- Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
- Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
- Blogging to Drive Business: Create and Maintain Valuable Customer Connections
Examples of Corporate Blogs:
- Marriott (Hospitality)
- Zappos (Apparel/Footwear)
- Freshbooks (Accounting/Financial Services)
- Manpower (HR)
- Cisco (Technology)