{CLOSED} Hop on the Train! (Hiring)

UPDATE: The position is currently filled, but I’m still accepting applications for future consideration!

Things are rolling fast and furious here and it’s just a matter of time until I work myself into a tizzy and turn into dust. (Perhaps that’s a little dramatic.) I’m seeking a new team member to help keep things rolling full steam ahead.

This is a paid, part-time position ranging from 10-20 hours per week with the possibility for more hours based on performance.

You must have your own car, computer, and be based in the Lexington, KY area.


Duties include:

  • Daily administrative tasks such as email, scheduling, phone calls
  • Content research
  • Proofing written materials
  • Collecting raw data for client reports
  • Creative brainstorming and ideation


  • Extremely organized and focused: you like making lists and checking them twice.
  • Punctual and detail-oriented.
  • Some experience with social networks including Twitter, Facebook, Pinterest, Instagram, YouTube, Google +. (Could be a combo of these or a strength in one or two specific platforms.)
  • Resourceful: Able to perform Google-Fu – Research across the web for reliable sources and subject matter experts.
  • Ability to multitask both type of work duties and client industries.
  • Strong working knowledge of Word and Excel.
  • Experience with any combination of the following is a plus: Photoshop, Illustrator, video editing, website design.
  • Experience as a blogger a plus.

I am by no means a super formal person, but my business integrity and professionalism is of upmost importance. This is a great job for you if you can roll with the punches, but stay organized and on top of multiple projects for truly wonderful clients.

Please note: Current client industries range from fitness to tourism to fashion. Interest in any of these topics is a bonus.

Interested? Please fill out the application here. No phone calls, please!

NAWBO Lexington Social Media Presentation

Last week, I was honored to speak at a NAWBO Lexington luncheon about using social media for business. The members asked great questions and I was happy to get to meet some of them. I plan on getting more involved in organizations such as these as it’s a great way to stay connected with what’s going on in the community. Sometimes it’s hard for me to come up for air from behind my MacBook in my home office, so these events are a great way to force me out of my cave!

Me and NAWBO Lexington President-Elect Rhonda Bartlett

Me and NAWBO Lexington President-Elect Rhonda Bartlett

I received a kind note from a member who was in attendance about the presentation:

“Emily, I just wanted to complement you on your excellent presentation Tuesday at NAWBO. You are very engaging, an expetise, and it was very helpful. Plus I just checked your blog and I love it, too.”

To access the presentation and some referenced tools and articles, visit the presentation page here

Thanks to all who came out, and for NAWBO Lexington for inviting me.

Authentically Social in Business Lexington

The past 10 months have flown by, so it’s crazy to think of all the great change that has happened in that time period! I’m really thankful to have been spotlighted in Business Lexington. Kathie Stamps elegantly summarized my account of how Authentically Social started, and what I really strive to do with customers.


“As a social marketer, you have to understand the industry, the company’s goals and product features, and interact with customers as a representative of the company, which you are,” she said. “You have to make it seamless so that people who are not on the payroll or are not in the physical location can’t tell.”

I’d love if you would check out the entire article here.

Contact me anytime to discuss how your company can incorporate social media to increase customer engagement, customer referrals, and find new prospects. Happy New Year!

Using Social Media to Drive Blog Traffic

At the end of September, I had the opportunity to speak at FitBloggin, a conference for fitness bloggers, about using social media to drive blog traffic.  As a fitness blogger and a social media company owner, this was an awesome opportunity to present something I’m really excited about.

Session Overview:

So many of us love Facebook for personal use and staying in touch with friends. What if you could use Facebook, Twitter, YouTube, Pinterest and other social media channels to increase blog traffic and build a stronger community? With existing social media sites gaining more mainstream popularity and new sites appearing monthly, how do you determine which are the best ones for increasing blog readership?

Topics covered include:

  • An overview of the most popular social media sites and any emerging sites that could be beneficial to blog traffic
  • Ways to optimize your presence on social media channels
  • A set of tools you can use to more efficiently use your time on social media sites
  • Ways to measure and evaluate which of your social media efforts are bringing in the most traffic

View the live blog recap here.

View the presentation and all associated resources here. 

As always, let me know if you have any questions!


Help Wanted: Social Media Intern (Closed)

2010-04-22The time has come for me to bring on some help! I’m currently looking for a part-time social media intern. In full transparency, at this point it is looking like it will probably be about 10 hours per week, and could expand to 15 per week depending on project load. I really want this to be a mutually beneficial collaboration where I can help someone learn more about social media and how it can work with traditional marketing, and in turn they can help with client projects to get experience. In this vain, the position is flexible: flexible hours, not location-dependent, and we can work to come up with a set of tasks that you think would best suit your needs. This is a paid position.


  • Assist in copywriting needed for websites, emails, marketing materials, announcements, news, etc.
  • Assist in updating our press contact lists, including traditional and online media outlets.
  • Assist in research to be carried out in supporting client initiatives
  • Other duties as assigned

The Ideal Candidate:

  • A self-starter with tons of energy
  • A whiz at finding things on Google (or being resourceful in general)
  • A clear fluent telephone voice and excellent communication skills
  • A college degree and or applicable experience
  • A genuine interest in learning more about social media marketing
  • Self motivated, self-confident, and self-determined

— This position is now closed and we are evaluating all candidates —