Pinterest for Business: Monitoring

Eons ago, I wrote on this blog that I’d have a Pinterest for Business series. The problem with being a social media strategist and community manager: you end up writing and working all day on client work, so the things here get put to the back burner. I’m incredibly lucky to have a wonderful arsenal of clients to keep me super busy. That being said, I’m going to try to make a little more time to share some tips here.

Pinterest for Business: A Series

In the last post, we talked about why Pinterest is great for business (and when I say “business” you could also insert “blog” if that’s your angle.) Today, I’ll give a couple quick tips on how to monitor when other people are pinning content from your website that you might not realize.

Why it’s important to monitor Pinterest:

  • Instant snapshot of engaged customers/prospects/fans: You can find active fans/users of your work, who were interested enough to be browsing your site and then share that content with their followers.
  • An extra touchpoint: If you can easily see what others are pinning about your or your business, you can instantly give them a “like” on that pin or respond in a comment. It shows initiative and that you’re listening out for them. It also shows appreciation that they took the time to pin your content.
  • Totally legit eavesdropping: In keeping an eye on what people are pinning, you may gain insight into how they plan on using your product, what they found most useful, and also what images people are drawn to from your site. It’s not enough information to drive a strong product or website strategy, but it’s good qualitative information to pay attention to.

How to monitor Pinterest:

  • Pinterest Source: This is a simple trick. You can use a simple URL that will pull up pins from your site, or any other sites. You can use this to check out what’s being pinned on competitor sites if desired.

The URL is
(obviously changing out the site name)

See who is pinning from your website or blog.

This is an example of monitoring my blog, From here, I’d go through and like the pins (clicking the heart that appears on hovering over a pin) and make sure I’m following those users.

  • PinAlerts: Pinterest tools come and go like crazy, and its inevitable that as soon as I find one I like, it goes away. PinAlerts, however, has been pretty steady and consistent, plus – it’s free! You simply set up an account on and enter the URLs you want to track. For each URL, you can set the alert time – weekly, daily, as it happens, etc. You’ll be emailed only as frequently as you ask for each site. Even though I periodically check Pinterest via source as outlined above, I love getting these daily snapshots for my blog, or for client sites. It instantly reminds me to go and take care of those pins instead of waiting a longer period of time and then scrolling through a lot more pins.

Use PinAlerts to see who is pinning your images

No matter which of these methods you use, you will see the same content. It all comes down to your delivery preference: do you need a little nudge like myself, or would you rather check it on your own schedule? Either way, happy monitoring!

Questions? Let me know in the comments.

Pinterest for Business, An Intro

Last week I collaborated on a webinar with Lucas Equine Equipment sharing how their clients can leverage Pinterest for their business. This particular group was architects, but there are so many broad applications for Pinterest no matter what industry. Many people think Pinterest is just a fun time-wasting site where women just pin pretty things. It might have started out like that, but more savvy bloggers and businesses are learning how to leverage Pinterest as a top social website referral source.

Pinterest for Business: A Series

Over the next few weeks, I’ll share some more information about using Pinterest for Business. As a network, Pinterest knows its value, and has added some great features specifically for business accounts, including Pinterest Analytics and as announced today, Rich Pins.

Here’s a great infographic detailing Pinterest statistics: how many people use it, and how they interact:

Pinterest Infographic

source: Wishpond

In coming weeks, we’ll discuss:

  • Ways to use Pinterest
  • How to find followers
  • Ideas for integrating into existing marketing campaigns
  • Tools for analyzing the effectiveness of your Pins

For now, consider signing up for a Pinterest Business account (it’s free, no worries!). If you already have a Pinterest account but it’s a personal account and you want it to be a business account, you can convert it without any problem. You’ll need to place a tracking pixel onto your website so Pinterest can accurately report the analytics information: that’s as painful as setup gets.

Let me know what questions you have in the comments and I’ll make sure to address them in future blog posts in this series. 

Facebook Timeline for Pages

This is an article I wrote for ShePosts on March 1, however there still seem to be a lot of questions on the topic, thus posting it again here.

Do you have a Facebook Page for your brand? Have you added your Facebook Timeline photo? Did you know that there are restrictions on what can be included there – including URLs? Here’s an excerpt and link to the full article.

Yesterday, there was a lot of buzz on Twitter and Facebook about the implementation of Timeline on Facebook Pages. Yes, the layout change that came to personal profiles is now making its way to Facebook Pages. Before you switch your blog or company Page over to the new layout, there are some key things you should know… <read full article>

Questions? Feel free to ask!