Authentically Social is the social media consultancy of Emily Sandford, long time client-side marketer and marketing MBA with over ten years of experience in brand, product, and social media management. We focus on taking overall business objectives and using social media strategies to help reach them.
All too often, social media is viewed from management as a trendy thing that lies with Generation Y and younger. We see it as the primary way to connect brands with fans – fans who will beat to the drum of your company because of increased engagement with the end user, listening to comments or concerns, and building relationships that go beyond that of a seller and a buyer. The end result for social media, as with all marketing efforts, is sales. Are you more likely to sell to an unengaged end-user who might be more price sensitive or less brand loyal, or a brand superfan who feels like they have a relationship with your company? Who is more likely to tell their friends about your company?
Authentically Social is unlike other social media companies in that we examine businesses industries, company structure, existing marketing efforts, and overall objectives before recommending a social strategy. For some companies, the time investment into social might not pay off as well as other traditional marketing activities. Our goal is to make sure that if social is a place where your company can grow, that we present the most effecitve options for that to happen, all while measuring the results along the way.
Want to know more? We offer free consultations that can give you a better idea of what we do. No risk, no obligation – just an honest conversation about what you’re doing, what your objectives are, and how we can help you get there. Contact us today to schedule your consultation.
