My friends over at customer engagement company Inbox Orange recently asked me about tips for corporate blogging.
1) There is no reason to have a company blog just for the sake of having a blog. First, ask what are the goals of the blog?
2) Strategize: What are you going to talk about and whoโs going to create the content?
3) Think about frequency and consistency: start a calendar and schedule posts for particular dates and times.ย