My friends over at customer engagement company Inbox Orange recently asked me about tips for corporate blogging.

1) There is no reason to have a company blog just for the sake of having a blog. First, ask what are the goals of the blog?

2) Strategize: What are you going to talk about and who’s going to create the content?

3) Think about frequency and consistency: start a calendar and schedule posts for particular dates and times. 

Read the entire post for all the tips.