Pinterest for Business, An Intro

Last week I collaborated on a webinar with Lucas Equine Equipment sharing how their clients can leverage Pinterest for their business. This particular group was architects, but there are so many broad applications for Pinterest no matter what industry. Many people think Pinterest is just a fun time-wasting site where women just pin pretty things. It might have started out like that, but more savvy bloggers and businesses are learning how to leverage Pinterest as a top social website referral source.

Pinterest for Business: A Series

Over the next few weeks, I’ll share some more information about using Pinterest for Business. As a network, Pinterest knows its value, and has added some great features specifically for business accounts, including Pinterest Analytics and as announced today, Rich Pins.

Here’s a great infographic detailing Pinterest statistics: how many people use it, and how they interact:

Pinterest Infographic

source: Wishpond

In coming weeks, we’ll discuss:

  • Ways to use Pinterest
  • How to find followers
  • Ideas for integrating into existing marketing campaigns
  • Tools for analyzing the effectiveness of your Pins

For now, consider signing up for a Pinterest Business account (it’s free, no worries!). If you already have a Pinterest account but it’s a personal account and you want it to be a business account, you can convert it without any problem. You’ll need to place a tracking pixel onto your website so Pinterest can accurately report the analytics information: that’s as painful as setup gets.

Let me know what questions you have in the comments and I’ll make sure to address them in future blog posts in this series. 


  1. Emily – I’m so excited about this series! I love Pinterest, but I have no idea how to integrate it as part of my business. In particularly, when to pin things from my own site, how to repin others’, how to capture and audience, and what to really use Pinterest for (in general and specifically). In particular, when you’re not in a “graphic” business realm. I can’t wait to see your answers!!!


  1. […] ago, I wrote on this blog that I’d have a Pinterest for Business series. The problem with being a social media strategist and community manager: you end up writing and […]

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