Pinterest for Business: Monitoring

Eons ago, I wrote on this blog that I’d have a Pinterest for Business series. The problem with being a social media strategist and community manager: you end up writing and working all day on client work, so the things here get put to the back burner. I’m incredibly lucky to have a wonderful arsenal of clients to keep me super busy. That being said, I’m going to try to make a little more time to share some tips here.

Pinterest for Business: A Series

In the last post, we talked about why Pinterest is great for business (and when I say “business” you could also insert “blog” if that’s your angle.) Today, I’ll give a couple quick tips on how to monitor when other people are pinning content from your website that you might not realize.

Why it’s important to monitor Pinterest:

  • Instant snapshot of engaged customers/prospects/fans: You can find active fans/users of your work, who were interested enough to be browsing your site and then share that content with their followers.
  • An extra touchpoint: If you can easily see what others are pinning about your or your business, you can instantly give them a “like” on that pin or respond in a comment. It shows initiative and that you’re listening out for them. It also shows appreciation that they took the time to pin your content.
  • Totally legit eavesdropping: In keeping an eye on what people are pinning, you may gain insight into how they plan on using your product, what they found most useful, and also what images people are drawn to from your site. It’s not enough information to drive a strong product or website strategy, but it’s good qualitative information to pay attention to.

How to monitor Pinterest:

  • Pinterest Source: This is a simple trick. You can use a simple URL that will pull up pins from your site, or any other sites. You can use this to check out what’s being pinned on competitor sites if desired.

The URL is http://www.pinterest.com/source/SITENAME.COM/
(obviously changing out the site name)

See who is pinning from your website or blog.

This is an example of monitoring my blog, authenticallyemmie.com. From here, I’d go through and like the pins (clicking the heart that appears on hovering over a pin) and make sure I’m following those users.

  • PinAlerts: Pinterest tools come and go like crazy, and its inevitable that as soon as I find one I like, it goes away. PinAlerts, however, has been pretty steady and consistent, plus – it’s free! You simply set up an account on pinalerts.com and enter the URLs you want to track. For each URL, you can set the alert time – weekly, daily, as it happens, etc. You’ll be emailed only as frequently as you ask for each site. Even though I periodically check Pinterest via source as outlined above, I love getting these daily snapshots for my blog, or for client sites. It instantly reminds me to go and take care of those pins instead of waiting a longer period of time and then scrolling through a lot more pins.

Use PinAlerts to see who is pinning your images

No matter which of these methods you use, you will see the same content. It all comes down to your delivery preference: do you need a little nudge like myself, or would you rather check it on your own schedule? Either way, happy monitoring!

Questions? Let me know in the comments.

Pinterest for Business, An Intro

Last week I collaborated on a webinar with Lucas Equine Equipment sharing how their clients can leverage Pinterest for their business. This particular group was architects, but there are so many broad applications for Pinterest no matter what industry. Many people think Pinterest is just a fun time-wasting site where women just pin pretty things. It might have started out like that, but more savvy bloggers and businesses are learning how to leverage Pinterest as a top social website referral source.

Pinterest for Business: A Series

Over the next few weeks, I’ll share some more information about using Pinterest for Business. As a network, Pinterest knows its value, and has added some great features specifically for business accounts, including Pinterest Analytics and as announced today, Rich Pins.

Here’s a great infographic detailing Pinterest statistics: how many people use it, and how they interact:

Pinterest Infographic

source: Wishpond

In coming weeks, we’ll discuss:

  • Ways to use Pinterest
  • How to find followers
  • Ideas for integrating into existing marketing campaigns
  • Tools for analyzing the effectiveness of your Pins

For now, consider signing up for a Pinterest Business account (it’s free, no worries!). If you already have a Pinterest account but it’s a personal account and you want it to be a business account, you can convert it without any problem. You’ll need to place a tracking pixel onto your website so Pinterest can accurately report the analytics information: that’s as painful as setup gets.

Let me know what questions you have in the comments and I’ll make sure to address them in future blog posts in this series. 

{CLOSED} Hop on the Train! (Hiring)

UPDATE: The position is currently filled, but I’m still accepting applications for future consideration!

Things are rolling fast and furious here and it’s just a matter of time until I work myself into a tizzy and turn into dust. (Perhaps that’s a little dramatic.) I’m seeking a new team member to help keep things rolling full steam ahead.

This is a paid, part-time position ranging from 10-20 hours per week with the possibility for more hours based on performance.

You must have your own car, computer, and be based in the Lexington, KY area.

ADMINISTRATIVE ASSISTANT

Duties include:

  • Daily administrative tasks such as email, scheduling, phone calls
  • Content research
  • Proofing written materials
  • Collecting raw data for client reports
  • Creative brainstorming and ideation

Qualifications:

  • Extremely organized and focused: you like making lists and checking them twice.
  • Punctual and detail-oriented.
  • Some experience with social networks including Twitter, Facebook, Pinterest, Instagram, YouTube, Google +. (Could be a combo of these or a strength in one or two specific platforms.)
  • Resourceful: Able to perform Google-Fu – Research across the web for reliable sources and subject matter experts.
  • Ability to multitask both type of work duties and client industries.
  • Strong working knowledge of Word and Excel.
  • Experience with any combination of the following is a plus: Photoshop, Illustrator, video editing, website design.
  • Experience as a blogger a plus.

I am by no means a super formal person, but my business integrity and professionalism is of upmost importance. This is a great job for you if you can roll with the punches, but stay organized and on top of multiple projects for truly wonderful clients.

Please note: Current client industries range from fitness to tourism to fashion. Interest in any of these topics is a bonus.

Interested? Please fill out the application here. No phone calls, please!

NAWBO Lexington Social Media Presentation

Last week, I was honored to speak at a NAWBO Lexington luncheon about using social media for business. The members asked great questions and I was happy to get to meet some of them. I plan on getting more involved in organizations such as these as it’s a great way to stay connected with what’s going on in the community. Sometimes it’s hard for me to come up for air from behind my MacBook in my home office, so these events are a great way to force me out of my cave!

Me and NAWBO Lexington President-Elect Rhonda Bartlett

Me and NAWBO Lexington President-Elect Rhonda Bartlett

I received a kind note from a member who was in attendance about the presentation:

“Emily, I just wanted to complement you on your excellent presentation Tuesday at NAWBO. You are very engaging, an expetise, and it was very helpful. Plus I just checked your blog and I love it, too.”

To access the presentation and some referenced tools and articles, visit the presentation page here

Thanks to all who came out, and for NAWBO Lexington for inviting me.

Authentically Social in Business Lexington

The past 10 months have flown by, so it’s crazy to think of all the great change that has happened in that time period! I’m really thankful to have been spotlighted in Business Lexington. Kathie Stamps elegantly summarized my account of how Authentically Social started, and what I really strive to do with customers.

authentically-social

“As a social marketer, you have to understand the industry, the company’s goals and product features, and interact with customers as a representative of the company, which you are,” she said. “You have to make it seamless so that people who are not on the payroll or are not in the physical location can’t tell.”

I’d love if you would check out the entire article here.

Contact me anytime to discuss how your company can incorporate social media to increase customer engagement, customer referrals, and find new prospects. Happy New Year!

Business Blogging Presentation

Earlier this week I was able to speak about Business Blogging Made Easy along with David Caldwell of Balance Creative.

To view the presentations and find links to associated resources, visit this page. Thanks to Commerce Lexington for having us and for the great audience. Let us know if you have any questions!

Using Social Media to Drive Blog Traffic

At the end of September, I had the opportunity to speak at FitBloggin, a conference for fitness bloggers, about using social media to drive blog traffic.  As a fitness blogger and a social media company owner, this was an awesome opportunity to present something I’m really excited about.

Session Overview:

So many of us love Facebook for personal use and staying in touch with friends. What if you could use Facebook, Twitter, YouTube, Pinterest and other social media channels to increase blog traffic and build a stronger community? With existing social media sites gaining more mainstream popularity and new sites appearing monthly, how do you determine which are the best ones for increasing blog readership?

Topics covered include:

  • An overview of the most popular social media sites and any emerging sites that could be beneficial to blog traffic
  • Ways to optimize your presence on social media channels
  • A set of tools you can use to more efficiently use your time on social media sites
  • Ways to measure and evaluate which of your social media efforts are bringing in the most traffic

View the live blog recap here.

View the presentation and all associated resources here. 

As always, let me know if you have any questions!

 

Company Social Media Profile: The Open Fire Hydrant

You know the scene: You meet someone at a networking event and you genuinely want to know more about them. After 1 question that is a nicely-phrased “who are you and what do you do,” you quickly realize you’ve made the biggest mistake: you opened up the social fire hydrant. Out comes a steady stream of information that doesn’t leave room for air, much less for you to engage with the person. Your eyes glaze over while hearing about the 5th most awesome thing they did on their 21st birthday.

At this point you could:

  • Break out doing the Macarena
  • Try to interrupt and let them you have hemorrhoids
  • Silently start recalling the sequence of Pi

No matter what you do, their response would be the same: nothing. Their stream of self-promotion is apparently never-ending, and even doing a bad line dance can’t save you.

This is exactly what I think of when I see companies on social media who fail to respond to customer messages, take action on company social mentions, or include any personality in their communications. Instead, they see Twitter, Facebook, and in some cases Pinterest, as a way to just talk about themselves:

  • We are awesome!
  • Look at what we do!
  • Look at our newest brochure!
  • Look at our newest brochure in 140 characters!
  • Look at the picture from our newest brochure!
  • Did you see our new brochure?
  • (If you’re lucky) Look – our newest brochure in Spanish!

Translation to the consumer? La la la la la….
we don’t want to can’t hear you!

There are very few differences between being a good social butterfly and being a good social company. Don’t approach social media channels as another way for you to “advertise” your business. Look at it as an ideal way to connect with your prospects and customers. Listen to what they’re saying, and respond publicly. Social media is to traditional advertising as Toto was to the Wicked Wizard – it removes the curtain. No longer can companies operate by sending out messages and shielding their ears to the responses. You can’t put an automated call system and computerized help systems behind a social media account and achieve the same personal communications expected by someone trying to reach out to you.

Don’t be a social media fire hydrant: if all you do is spew, no one will listen to you.

Want some great examples of interaction on Twitter?

Do you have any good examples of businesses effectively interacting via social media? Or how about some examples of a social open fire hydrant? Share below!

Facebook Timeline for Pages

This is an article I wrote for ShePosts on March 1, however there still seem to be a lot of questions on the topic, thus posting it again here.

Do you have a Facebook Page for your brand? Have you added your Facebook Timeline photo? Did you know that there are restrictions on what can be included there – including URLs? Here’s an excerpt and link to the full article.

Yesterday, there was a lot of buzz on Twitter and Facebook about the implementation of Timeline on Facebook Pages. Yes, the layout change that came to personal profiles is now making its way to Facebook Pages. Before you switch your blog or company Page over to the new layout, there are some key things you should know… <read full article>

Questions? Feel free to ask!

Help Wanted: Social Media Intern (Closed)

2010-04-22The time has come for me to bring on some help! I’m currently looking for a part-time social media intern. In full transparency, at this point it is looking like it will probably be about 10 hours per week, and could expand to 15 per week depending on project load. I really want this to be a mutually beneficial collaboration where I can help someone learn more about social media and how it can work with traditional marketing, and in turn they can help with client projects to get experience. In this vain, the position is flexible: flexible hours, not location-dependent, and we can work to come up with a set of tasks that you think would best suit your needs. This is a paid position.

Responsibilities:

  • Assist in copywriting needed for websites, emails, marketing materials, announcements, news, etc.
  • Assist in updating our press contact lists, including traditional and online media outlets.
  • Assist in research to be carried out in supporting client initiatives
  • Other duties as assigned

The Ideal Candidate:

  • A self-starter with tons of energy
  • A whiz at finding things on Google (or being resourceful in general)
  • A clear fluent telephone voice and excellent communication skills
  • A college degree and or applicable experience
  • A genuine interest in learning more about social media marketing
  • Self motivated, self-confident, and self-determined

— This position is now closed and we are evaluating all candidates —